The answer is a definite maybe. We must decide each case on an individual basis. However, as a guideline, the more of the following questions that you can answer "Yes", the more you need one:

• You want to reach the growing percentage of clientelle who goes to the Internet first.
• You have a product or service applicable to a wide geographic area that cannot be covered reasonably with local advertising.
• Your product or service requires decisions based on a large amount of information.
• Support for your product or service is such that it can be done as well electronically as it can in person.
• You want to manage your image globally.
• You want to track your customer or client's interests and purchasing history automatically.
• Your customers or clients are technologically savvy.
• You want to individualize your customer's or client's experience without having to personally remember every one.